Soho

(7 products)

Explore the bold and expressive range of Soho wines, a modern New Zealand label celebrated for its flair and vibrant style. Whether you're looking to shop refined Sauvignon Blanc or velvety Pinot Noir, Soho offers quality with character. Crafted from premium vineyards across Marlborough, Waiheke Island, and Central Otago, these wines bring sophistication and edge to your wine collection.

Frequently Asked Questions

What kinds of wines are Soho known for?

Soho is renowned for producing a diverse portfolio of aromatic whites and elegant reds, with a particular focus on Sauvignon Blanc, Pinot Noir, Chardonnay, and Rosé. Their Sauvignon Blanc, sourced from Marlborough, is crisp and lively, showing bright tropical fruit and citrus notes with fresh acidity—true to the classic regional style. The Pinot Noir range showcases the nuances of Central Otago’s cool climate, delivering wines with fine structure, red berry fruit, and savoury undertones. In addition, Soho produces compelling Syrah from Waiheke Island, offering depth, spice, and dark fruit character. Their Rosé is also a standout—vibrant, dry, and fruit-forward. The brand’s use of winemaker personas adds a storytelling element to each wine, emphasising individuality and style. Soho is known not only for quality but also for creating wines with personality, appealing to wine lovers who appreciate both aesthetics and substance.

Where are Soho wines made?

Soho wines are made across three of New Zealand’s premier wine-growing regions: Marlborough, Central Otago, and Waiheke Island. Marlborough provides the fruit for their signature Sauvignon Blanc, benefiting from long sunshine hours, cool nights, and free-draining soils ideal for vibrant, aromatic whites. Central Otago, the southernmost wine region in the country, supplies fruit for their structured, elegant Pinot Noirs with layers of spice and red fruit complexity. Waiheke Island, just off the coast of Auckland, contributes warmer-climate varieties such as Syrah and Merlot, producing bold, silky reds with excellent ageing potential. Soho’s philosophy revolves around sourcing from these distinct terroirs to highlight regional character in every bottle. The wines are made in collaboration with award-winning winemakers, ensuring consistency, finesse, and expression across the range, while celebrating the diversity of New Zealand’s viticultural landscape.

What are the best Soho wines?

Some of the most celebrated wines from Soho include the ‘Stella’ Marlborough Sauvignon Blanc, a zesty and refreshing wine that exemplifies the best of Marlborough’s expressive white style. Another highlight is the ‘Harry’ Central Otago Pinot Noir, known for its finesse, ripe red cherry notes, and underlying savoury complexity. The ‘Cane’ Waiheke Island Syrah is also regarded as a premium red, offering rich, dark fruit, pepper spice, and velvety tannins. In the Rosé category, the ‘Betty’ Rosé delivers a dry, vibrant, and floral profile that has become a customer favourite, especially in warmer months. Soho’s best wines not only reflect the characteristics of their respective regions but also display a consistent house style that is stylish, modern, and confidently crafted. The focus on single-vineyard sources, award-winning winemakers, and curated small batches means these wines are not only well made but also consistently praised.

Are Soho wines affordable?

Soho wines are generally positioned in the mid-to-premium price tier, offering excellent value given their quality and regional pedigree. While they are not considered budget wines, they are still accessible to a broad range of wine drinkers who appreciate well-made, expressive varietals. The pricing reflects the use of premium vineyard sites in Marlborough, Central Otago, and Waiheke Island, as well as collaboration with respected winemakers. For the quality and consistency offered—particularly in standout wines like ‘Stella’ Sauvignon Blanc or ‘Harry’ Pinot Noir—Soho wines represent good value. Their modern branding, individuality, and attention to detail also add perceived value, especially for consumers looking for wines with a unique personality. Overall, Soho provides a stylish yet affordable entry into some of New Zealand’s finest terroirs, without the hefty price tag of more boutique or heritage brands.

Soho

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Frequently Asked Questions

What kinds of wines are Soho known for?

Where are Soho wines made?

What are the best Soho wines?

Are Soho wines affordable?

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