Bodegas RODA was conceived and initiated in the late 1980's by the Rollant-Daurella (Ro-Da) family of Barcelona, deeply involved in Spain's fine wine distribution sector. Their goal was to produce a red wine second to none in the world, a wine with breeding and intensity naturally expressing the characteristics of a great terrior. Detailed studies led them to Rioja, and specifically to Haro in the Rioja Atla, as the ideal viticultural base to achieve this result.
A self-financed, objective and detailed vineyard analysis the top 100 sites within Rioja Alta's lowest-yielding, climatically-challenged sub-regions. Vineyard acquisition and grape contract followed strictly upon this model. The bodega facility was then established at the epicenter of the chosen vineyard areas, in Haro's Barrio de la Estacion in plain view of the Conchas rock formation - where the Ebro River dramatically forces its way through the sierra and into this vinous paradise.