"One of Piedmont’s new superstars… these are wines of extraordinary complexity and breathtaking richness. The spectacular offerings from Pira ’s vineyards in and around Serralunga d’Alba are among the more riveting examples." (Robert Parker)
Established in the early 1950s, at first the estate only produced and sold grapes. Later on, wine was produced and sold in bulk to local negociants. Only a few years ago the estate started ageing and bottling its own wines. Giampaolo Pira recently took the reins at his family’s eight-hectare estate, overseeing the cellars while brother Romolo and father Luigi maintain the vineyards. Pira’s holdings are in the three most prestigious crus in the Serralunga commune: "Margheria," "Marenca," and "Rionda."